New Jeep Sales Rocket Globally

Sales of Jeep brand vehicles rose a staggering 61.8% in Europe last year, compared to 2010. To be precise, registrations increased by 124% in Germany, 117.6% in Italy, 71.7% in France, 21.2% in Spain, and 18% in the United Kingdom. These figures would be impressive in any economic climate - but are truly remarkable considering the state of the world's finances. In fact, the European Automobile Manufacturers’ Association reports that the European market fell 1.4% last year. I blame myself. I should have bought a second car.

Mike Manley, President and CEO of the Jeep Brand Chrysler Group LLC, said: “The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working. Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a roll-out of new Jeep models for the European market – including the incorporation of Fiat’s fuel and emissions-saving MultiJet II technology on the new 3.0-litre CRD engine that powers the Grand Cherokee.”

Complementing their success in Europe, the manufacturer's sales increased 44% in the US last year, and 41% globally. Perhaps, one day, everybody will own a Jeep Grand Cherokee.

By Stephen Turvil, motoring.co.uk

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